Magic Branding

Magic Branding is an artistic consultancy that connects companies with magicians working in close-up, mentalism and iPad magic, in Paris, across France and internationally. The idea is that the secret principles of magic become a way to carry a company's messages and put its products in the spotlight.

Its performers move among guests during a cocktail or from table to table over dinner, materialising thoughts on screen and pulling objects out of a tablet. On stage, sequences of illusion and mentalism combine digital effects, traditional magic and mind-reading built around a client's key topics. Remote teams are covered too, through online team-building by video conference using the same highly visual experiments.